Narrative Making
More United
More United was formed by Paddy Ashdown in 2016 to tackle the new wave of divisiveness in our country and our politics. It brought together a coalition of community leaders, politicians, celebrities and activists, along with with a member base of hundreds of thousands.
I ran workshops with the central team to define the narrative at the core of the movement, informing all digital, social movement communications to spur involvement and donations.
The work resulted in More United becoming the biggest political crowdfunder in UK history, united around the idea that ‘there is more that unites than divides us’.
More United Crowdfunder
The central mission of More United was to crowdfund from the public to support moderate, centrist political candidates from a diverse range of backgrounds, from and for all political parties.
The campaign suite ran across video, email, social and digital communications, resulting in More United raising more in crowdfund donations than any other political movement in the UK.
Get in touch.
It all begins with an idea. Maybe you want to launch a movement. Maybe you want to change your organisation’s culture. Or maybe you have a creative project to share with the world.
Whatever it is, I can help.